Get In Branding
I was hired as the Senior Creative Lead for the marketing agency Get In at the end of 2024. During my time there I was tasked with overhauling the current branding to make it more adaptable, playful and eye-catching, covering everything from the agency’s online presence to internal materials such as pitch-decks and reporting documents.
Here’s a brief overview of the work the team and I created at Get In for more context!
3D Assets
In order to give the brand a more playful and unique aesthetic I opted to utilize a plethora of 3D elements throughout, all using the brand’s distinct colour scheme.
This began by creating a library of assets for every possible scenario. As you can see there’s everything from esports related renders like joysticks and mice, more general media-related renders such as microphones and cameras, and even playful gaming-related renders like swords & shields.
I created numerous LinkedIn templates for the agency to bolster it's online presence in the professional landscape. These templates were organized and laid out so any other team member can easily create new posts without my input.
One of the most popular LinkedIn post-styles ended up being the game-related fact posted three times a week - it engages with Get In’s standard esports audience while offering interesting sources and insight for users to delve further into.
We wanted a bold approach for the Instagram page that was able to:
Inform followers & potential clients of recently completed projects
Showcase the wide range of services offered
Express the unique aesthetic of the brand
By using the flowy nature of the branding to my advantage I created a system that would link every post together, making sure the designs worked on the grid layout, in a carousel and individually.
Internal Branding
We wanted the branding to seep into every aspect of the agency, of course including email signatures, but even going as far as creating custom profile pictures for internal Slack channels.
While only a minor detail, allowing the branding to cover every aspect of the agency allowed us to push it further and get creative with the ways in which different elements were utilized.